Walton: Esperamos que Alice asuma una posición de liderazgo en esta área crítica y creciente
For the co-founder of Walton Isaacson, Aaron Walton, Hispanics in the US have become a diverse and vibrant community, therefore they have strengthened their marketing area and appointed Alice Rivera as Hispanic Marketing VP. Our clients have seen our Hispanic marketing counsel, in areas such as strategy, creative, media, promotions and public relations, have a direct impact on results. We look forward to Alice taking a leadership position in this critical and growing area” said Walton.Rivera, who will report to the partners and co-founders of Walton Isaacson -Aaron Walton and Cory Isaacson-, in the last 12 years has been Executive VP / Group Director and managing partner. During that period, she has aimed the efforts in Hispanic marketing towards clients which include Farmers Insurance, Kaiser Permanente, So Cal Edison and Chevrolet, and has expanded her responsibilities to supervise all the businesses in Los Angeles office.”Alice’s understanding of multicultural marketing, particularly the Latino segment, twinned with her client experience and knowledge of best practices, will help the agency to continue to innovate in the Hispanic marketing efforts of major brands” explained Walton.Rivera assumes the role previously performed by Rochelle Newman-Carrasco.
