MERCADEO

Ad Council Announces dentsu Americas’ Jacki Kelley as Board Chair

Liz Unamo| 20 de julio de 2022

Jacki Kelley de Dentsu Americas

Jacki Kelley, CEO of dentsu Americas, has been named Chair of the Ad Council’s Board of Directors. She succeeds Linda Yaccarino, Chairman, Global Advertising and Partnerships of NBCUniversal, and will serve in the role until June 30, 2023. Tara Walpert Levy, VP, Americas YouTube has also been elected to Vice Chair of the Ad Council’s Board of Directors alongside Diego Scotti, current Vice Chair, who will serve as Chair after Kelley. For more than 80 years, the Ad Council has been at the forefront of driving the communications industry’s social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing and media executives who provide expertise, insights and financial support to ensure the Ad Council’s social impact communication campaigns are effective and impactful. Most recently, the Ad Council and its Board of Directors led the industry’s response to COVID-19 and the launch of the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative, the most significant public education effort in U.S. history. As Chair, Kelley will work in collaboration with the Executive Committee, the governing body of the Ad Council’s Board, and Ad Council leadership to further the organization’s mission to use the power of communications to address the country’s critical social issues. Additionally, Kelley will chair the Ad Council’s 2022 Annual Public Service Award Dinner, the organization’s largest annual fundraising event. “Jacki’s commitment to driving social impact through smart and strategic marketing has been invaluable to the Ad Council’s campaigns and reinforced Jacki’s reputation as one of the most influential and altruistic leaders within our industry,” said Lisa Sherman, President and CEO of the Ad Council. “With Jacki’s guidance, we will continue to convene powerful coalitions and implement cutting edge strategies that will move the needle on America’s most pressing issues.” Kelley joined the Ad Council Board of Directors in 2017 and became a member of the Executive Committee in 2018. Prior to her appointment as Board Chair, Kelley served as Vice Chair. Under Kelley’s leadership, dentsu Americas made a commitment from the top to develop a comprehensive blueprint for the Ad Council’s COVID-19 Vaccine Education Initiative, aligning leadership across the organization – Carat, Merkle, Posterscope, Mitchell, Amplifi. The effort was serviced via the dentsu health teaming platform, informing everything that went into the Ad Council’s largest effort in its 80-year history. “I could not be more proud to serve as the Chair, working alongside the amazing Lisa Sherman. I am grateful for the leadership of my friend Linda Yaccarino who led an unprecedented effort for vaccination education in one of the most important moments in our history,” said Kelley. “The Ad Council is a place where our collective power to create change comes together for the good of society. It is an honor to work with my colleagues to demonstrate the power of our craft.”

Diario de Hoy

viernes, 10 de enero de 2025

Image

Llega ReelShort a producir en Latinoamérica contenido corto dramático en formato vertical

Maritza Castro, project manager de Crazy Maple Studio
Image
ACTUALIDAD

• Ex BBC Studios Karina Dolgiej se suma a Grupo iZen como directora de Negocio Internacional y Coproducciones en nueva oficina de Miami

• Val Boreland presidenta de Entretenimiento de SpinCo, la empresa de medios que saldrá de la planeada escisión de Comcast

• Scarpetta Media adquiere derechos del formato japonés Don’t Show Your Pants de Kansai TV para LatAm y EE. UU.

• Megacable se une a ACE para combatir la piratería digital en América Latina

• Informe BB Media- Streaming 2024: Nuevas plataformas y tendencias globales

• DeAPlaneta Entertainment celebra su 25 aniversario este 2025

Image
CONTENIDOS

Ana de nadie de Estudios RCN se transmite en Azteca Uno

Algo azul es la película con la que 11:11 Films & TV vuelve a contar historias hechas en Colombia

• Quinta temporada de El desafío llega este viernes 10 a Antena 3 Internacional

Los dos hemisferios de Lucca estrena en Netflix el 31 de enero

• Atresplayer Internacional presenta fuera de España La novia gitana

Image
HOY

• PRODU Tecnología evoluciona y ahora el newsletter será semanal

Image
ACTUALIDAD
Image
Karina Dolgiej BBC Studios Latin America US Hispanic
Image
Image
Hernán Salama y Jonathan Wul de Scarpetta Media

Scarpetta Media trae a Latinoamérica y EE. UU. el formato más aclamado de Fresh TV Formats en Mipcom 2024, Don’t show your pants, de Kansai TV de Japón. El acuerdo abarca los derechos exclusivos para toda Latinoamérica, incluyendo Brasil y todo el territorio de EE. UU.

Image
Enrique Yamuni Megacable
Image
Image
Logo 25 aniversario DeAPlaneta
Image
CONTENIDOS
Image
Ana de nadie Estudios RCN
Image
BTS Algo azul de 11:11 Films & TV
Image
Image
Los dos hemisferios de Lucca es basada en el libro homónimo de Bárbara Anderson

La película Los dos hemisferios de Lucca, basada en el libro homónimo de Bárbara Anderson, estrena en Netflix este 31 de enero. Es producida por Woo Films, dirigida por Mariana Chenillo y protagonizada por Bárbara Mori y Juan Pablo Medina. Mariana Chenillo y Paulina Albarrán hacen la producción ejecutiva y Rafael Ley, Mónica Vertiz y Ximena Castro son los productores.

Image
Image
HOY
Image