David Rodríguez, de Ford, recibirá el premio
AHAA: The Voice of Hispanic Marketing announced that Ford Motor Company is the winner of the 2017 AHAA Marketer of the Year Award. To be considered for this award, companies had to demonstrate a top-down commitment to multicultural marketing and significant spending commensurate with the opportunity in marketing efforts targeting Hispanics. David Rodriguez, Multicultural Marketing Director at Ford will accept the award and discuss the automaker’s commitment to the Hispanic and Multicultural Market at AHAA’s 2017 Annual Conference. The session will take place on Wednesday, June 14th at the Palmer House Hilton in Chicago. “We are honored to accept the 2017 AHAA Marketer of the Year award” said Rodríguez. “With so many vehicle options, we are proud to have earned the trust of so many Hispanic families that choose our trucks, SUV’s and cars every year – it means that what we are doing is resonating and that means a lot.” Ford has invested in and been committed to the Hispanic market for more than 20 years, consistently leading the category in Hispanic investment. This has earned the company numerous accolades for their multicultural work. “Over the last few years, Hispanics have made headlines as being top new car buyers, but for more than two decades, Ford has valued the Hispanic consumer with dedicated segment campaigns, multi-figure sponsorships and branded creative steeped in Hispanic insights – long before the hype. This is what makes Ford a leader in the automotive category and a best-in-class Hispanic partner” said AHAA’s Chair, Linda Lane Gonzalez.
Estudio de AHAA: Marcas revertirán el falso modelo único del Total Market
AHAA refuta la afirmación de que el marketing de segmentación está obsoleto
