Carlos Sánchez, CEO de Caaliope
Alana Rothlein, Founder and Director at Envision It, shared in an interview, her 18-year experience in the U.S. Hispanic audiovisual market as an independent representative. “I make sure agencies are supported by the strongest and smartest production companies in order to bring their concepts to life, no matter the budget” she expressed. Rothlein represents Gloria Content, Casta Diva USA, Sonido Antro, Native Content, KONK and Sasquatch. These production companies have offices in NY, LA and several cosmopolitan cities around the world. Additionally, she has relationships with companies such as Rebolución USA; Happy Lab; design/illustration boutique, and a few still photographers.For 2017 the Sales Executive continues to service her clients “in such a way that they have access to the best local and international talents for work across all media platforms and genres: branded content, live action, automotive, humor, performance/dialogues, storytelling, kids/babies, real-people, documentaries/realism, tabletop, fashion/beauty, original music & sound design, vfx, illustration and still photography” she said. “My main challenge is being able to meet face to face with my clients. Screenings can be hard to schedule because producers and creatives travel a lot!” she added. “I am trying to stay well versed on national and international politics, plus evolving economic and trade agreements (particularly in Mexico, Latin America, Brazil, Canada, and Europe), which impacts everyone-advertisers, agencies, production companies and consumers.”
