MERCADEO Versión en español
Alberto Pardo from Adsmovil: We launched the first AdExchange in the US with Hispanic mobile audiences
Cristian Vergara| 22 de abril de 2015
Pardo: El mercado hispano de EE UU ha mostrado una gran evolución
Alberto Pardo, CEO of Adsmovil, shared with PRODU details of the launching of the first AdExchange with Latino Flavor in the US, a place where all the mobile audiences that the company has in that country concentrate so they can be bought by different DSP and announcers in a programmatic manner. “The Hispanic market in the US has reflected a big evolution: 20% of that country’s population is Hispanic, and in that sense they now have a weight in terms of politics and economy that is different from 10 years ago. Thus, most, if not all great advertisers in the US are designing strategies to communicate with this group” emphasized the executive.He added that since Adsmovil they noticed a gigantic opportunity to launch the first market place in which it was possible to add all the Hispanic mobile audiences of the US and make them available to advertisers. “One of the things that motivated us to start this business is that media agencies were making programmatic mobile purchases to companies 100% focused on the general market.” he highlighted.The product was launched a week ago and already has campaigns for brands such as Budweiser, General Motors and Kimberly Clark, all focused on Hispanics.”What comes next is the launching in Latin America. The idea is that at the end of the second quarter of the year we can make approaches in Brazil and later in the rest of the countries of Latin America”, ended Pardo.
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