MERCADEO Versión en español
Aldo Quevedo of BeautifulBeast: We are creating the type of content we wish to see as consumers
Claudia Smolansky| 14 de agosto de 2023
Keeping it Real Greg Grunberg
BeautifulBeast, Mighty Industries, and XALTER reached a strategic alliance to create Mighty Beast, a unit devoted to content and web3; it is responsible for 210 Plaza, an entertainment metaverse platform for San Antonio city. The goal is to increase its visitors, highlighting many cultural and culinary aspects attractive to young adults who like to explore new experiences.“We are excited about launching San Antonio city in the metaverse with a vision focused on increasing tourism in our city. In addition to the famous Riverwalk and the iconic Alamo, the charm of San Antonio comes to life through its spectacular culinary arts, with multiple chefs and restaurants recognized by the James Beard Foundation. To spark national interest and attract visitors, the content created by our Mighty Beast partners is culturally rich and authentic and will be the focal point of this exciting new space in the metaverse,” said Sue De Lopez, Director of Marketing of Visit San Antonio.“We are creating the type of content we wish to see as consumers, which does not feel like advertising but something real and authentic. San Antonio has endless stories to tell,” said Aldo Quevedo, CEO of BeautifulBeast. One of the entertainment pillars of 210 Plaza is Corazón City, a short film starring Jordan Elsass (Little Fires Everywhere/Hulu) and Cameron Inman (Mayfair Witches/AMC). The story is an emotional quest where San Antonio plays a central role in making the character’s dreams come true.Keeping It Real With Greg Grunberg is a culinary series that follows the Hollywood actor across the city as he visits a variety of restaurants and chats with local chefs in intimate and entertaining conversation.Culture Shock with Gio DiZurita is an arts and culture podcast. Gio is a local artist who personifies the city with an unexpected and fresh point of view. The guest list for the first season includes nationally renowned painters, writers, musicians, and artists.“Our goal was to make the metaverse experience interesting, triggering curiosity about the city beyond the technology. Because although San Antonio was established in 1836, it is the first Texan city in virtual space. You can feel a perfect balance between history and innovation in every corner of our city, and we wanted to reflect exactly that in the web3 experience,” said Jeremy Kenisky, Chief Technology Officer and founder of Mighty
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