MERCADEO Versión en español
Aldo Quevedo of Richards/Lerma: During 2015 we consolidated our agencys team and business
7 de enero de 2016
Aldo Quevedo, Creative Director at Richards/Lerma told PRODU that 2015 was a very good year for his agency, regarding team and business consolidation. “We began working for several new clients and received new projects from current clients” he explained. Examples of this are: they became the digital and SM agency for general and Hispanic market for MetroPCS; Dr Pepper Snapple Group appointed them as AOR for Clamato and Dr Pepper in mass advertising, and also of social media and digital. In Mexico they began to manage network communication for Grupo Peñafiel and its main brands. Avocados From Mexico trusted them with their social media communication for general and Hispanic market. Also Richards/Lerma was selected as the social network agency for the band Pearl Jam during its U.S. tour. For next year trend they expect the transformation of digital programs that will stop being tactics to become only one brand effort. “Social media, digital and even search (SEO), have to align to tell a coherent and continuous story” he said. Quevedo hopes 2016 will be a great year. “In the creative side we have many pieces were going to submit to contests. We have added many talented people in every area and I hope this will show the excellent quality of our strategies and ideas, but above all, I hope we keep on having fun as usual.”
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