Yvette de Jesus, gerente sénior de Mercadeo de Allstate Insurance
Allstate Insurance Company has launched a Spanish-language ad campaign called Viviendo en buenas manos (Living in Good Hands) that celebrates the life journey of U.S. Hispanics.Were committed to making every effort so Hispanics can live in good hands, offering them the tools and resources they need to protect the people and possessions that are important to them. To that end, Allstate has implemented a marketing mix that includes television, radio, print media, advertising on the Internet and social networks, along with public relations and event sponsoring, said Yvette de Jesus, senior marketing manager at Allstate Insurance.The campaign kicked off with a brand commercial introducing the main message to consumers, followed by spots that highlight the benefits of Allstate car and home insurance. The first spot, Road of Life, presents the key moments in the journey of Hispanics who come to the United States looking for a better life.Were a company that understands the challenges and obstacles, as well as the goals and achievements of our clients, De Jesus said.The campaign was developed at Lapiz, a Leo Burnett agency, by creative director Maria Bernal, associate creative directors Jorge Pomareda and Carlos Bretel, and was directed by Josh Melnick and Xander Charity.
