El cantante José Feliciano participa en el spot
As part of their campaign for Sprint Latino, the Hispanic agency presented its most recent work, titled Feliz la Mitad (Happy Half), with Paul and the singer José Feliciano as main image. “Feliz la Mitad in a trustworthy network” says part of the verse Feliciano sings, inspired in his Merry Christmas song. “Since people who decide to change to Sprint save half on their mobile service bill, this Christmas it was timely and fun to give such an iconic song as José Feliciano’s Feliz Navidad a twist, because saving half in this season will always be a reason to be happy. It is important to clarify that it is not a ‘half-Christmas’, on the contrary, it is a full wish of Happy la Mitad for all those who will enjoy a 50% saving when changing to Sprint” said Juan Diego Guzmán, Senior Creative Director. This is the third work that ALMA does to continue positioning Paul’s image in the Hispanic market. The first two were Sí Unlimited and Living la Data Loca. The creative team responsible for the effort was coordinated by Luis Miguel Messianu, Álvar Suñol, CCO, and Juan Diego Guzmán, Senior Creative Director. The Creative Director in charge was fue Virgilio Flores and the Editor was Humberto Maldonado. Production was under the responsibility at Bikini Films and the music was by Animal Music.
