Álvar Suñol, co-presidente y CCO de ALMA
ALMA led the ranking of most awarded Hispanic agencies in the El Sol Festival, held in Bilbao, Spain, after receiving eleven palmarés and two shortlist nominations. It also became the third most awarded global agency in the event. A total of six gold, two silver, and three bronze were the metals obtained at the festival that recognizes the best in Ibero American creativity. Their pieces for Narcos by Netflix –vastly recognized in other festivals– won, and Spanish Lessons received four gold prizes; Spoiler Alert won a gold and Episode Leak, 2 bronze. The Last Emoji for Sprint received a gold and two bronze. Their piece Help Kenya Not Kanye for Crowdrise received a silver.“For us it is very important and rewarding to see how our success as an agency resonates in also in Marketing. This year in the festival’s country ranking, the U.S. is in second place. We are one of the key and most influential agencies in this crusade” explained Álvar Suñol, Co-President and CCO of the agency.The agency’s objectives include going beyond being number 1 among Hispanic agencies and always being among the best in festivals. “We were agency of the year at FIAP, number 2 at Wave and now we are number 3 in El Sol” mentioned Suñol.He reported that Netflix has given them the chance to play another match “the one on social networks and to do it proving that no matter what competition you play: traditional, digital, experiential, the difference is always made by good, well executed ideas.”The ideas for the launch of the third season of Narcos have taken the agency to another level. “The six gold in Wave, six Pencils in the One Show and now five gold in El Sol are proof of this. Although the most important award is the one people give you when they tell you how much they enjoy your idea.”
