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Amy Rodgers of WARC Creative: Creative Effectiveness Lions 2023 links winners with threads like humor and redefinition of purpose
Claudia Smolansky| 4 de agosto de 2023
Creative Effectiness Cannes Lions 2023
WARC and Cannes Lions have launched their Creative Effectiveness Lions 2023: Insights from the winners report, which explores the vision of the winners in the Creative Effectiveness category while gathering feedback from the judges. The report shows how the business objectives of each campaign were met and also how they drove a sustainable impact for the long term. At the same time, they offer readers tips and best practices for writing and designing a winning entry. For its part, the report also highlights the relevant media and the most used effective strategies. “In this report, we tied the winners to common threads like the use of humor, distinctive assets, word of mouth, and a redefinition of purpose, but the campaigns were also distinct in their creativity. The winning work was surprising and innovative, and this report acts as a guide to how and why it won,” he said. Amy Rodgers, Head of Content at WARC Creative. The full report can be downloaded here.
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