El casting fue uno de los retos más importantes del rodaje
Andrés Wolff, Founder and Creative Director at Underdog, spoke with PRODU about their most recent production: the musical video {Crossfire;https://www.youtube.com/watch?v=M42EoG1QPnU&feature=youtu.be} by the artist Stephen, in which they participate as Co-Producers together with Talk Shop Studios in Los Angeles. The premise of the video, as well as the song is in the imagery of people in the U.S., where “nearly every day we see a headline about someone who dies at a crossfire” says Wolff. He pointed out that the Director, Carlos Reyes, added an aesthetics that was almost poetic to the song’s message, with an analogy about the role of the American society in view of this situation. “The best thing is to see the transformation of this reality in such an impacting concept and how it was carried out during the production”. At the end, the video leaves you with the feeling that both victims and aggressors are equally affected by a “force” that is greater than them.The video was shot during winter in Chicago and covers some topics like armed violence and racism, as well as poverty and excessive police force. “Cold was a difficult factor for the production, moreover when you have to shoot outdoors five days. For us it was a challenge.”He explained that they used social listening to find the topics and trending topics that they used as a guide to focus the topic of the message, which translates into receptivity of the video. This confirms the effectiveness of the message when big data is applied to content creation.
