Angela Ariza
At Founders, creative ideas and solutions are the result of a digital-first approach. Angie Ariza, the agency´s Head of Digital, says that new generations dedicate most of their attention to mobile screens and are always on the go: “We’re convinced that we must take the same path, so as a team we’re always pushing one another to break schemes and surprise our clients with solutions that solve real business problems using emerging technologies.” Curiosity and the eagerness to find disruptive alternatives are therefore necessary attributes for the head of digital. “The industry is changing so fast that I believe an inquiring mind at all times is the key ability a person needs in a role like mine,” she said. Every day the focus on digital grows greater. There is an accelerated speed and saturation of messages that users must deal with on their digital platforms. “The result is that users will be less willing to waste their time on brands that do not speak directly to them or that fail to cater to their tastes, their inclinations or their purchasing preferences,” Ariza said. “That’s why we will bet on personalization, consumer data and behavior. We must understand how to reach them, not only in terms of platforms or devices, but with messages that resonate with their beliefs and life decisions in order to connect with them at a more personal level.”
Tanya De Poli y Angie Ariza anuncian su salida de Ogilvy Miami
