Vive, el mundo en dos ruedas
Johnnie Walker, the Scotch whisky brand, and Los Angeles-based soul band Chicano Batman teamed up to remake a version of the iconic American folk song This Land Is Your Land, as part of the Keep Walking America marketing campaign. The initiative is shown in a music video created by Anomaly and directed by Ghost + Cow of ALLDAYEVERYDAY Production. “Having the opportunity to partner with Johnnie Walker to create our own redition of such an iconic American song is an honor and an incredible milestone in our career” said Chicano Batman’s front man, Bardo Martínez. “This song’s message has never been more timely, and we hope our version continues to inspire people to keep walking towards their dreams and to celebrate each other.” Johnnie Walker used the lyrics of This Land Is Your Land, written by Woody Guthrie, for the first time during a 60’ national TV spot in November 2016. Today, with Chicano Batman the brand speaks to a new generation of Americans with the same hopeful messages of positivity, possibility and unity as the original. “We are extremely excited to partner with such talented and passionate musicians. This Land Is Your Land has inspired positive change for more than 70 years and Chicano Batman’s interpretation of the song will be equally powerful and relevant for generations to come” said Stephanie Jacoby, VP at Johnnie Walker North America.
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