Ian Pearman, CEO de AMV BBDO
BBDO Worldwide announced on Thursday October 6th the launching of Flare Studio, a crowdsourcing initiative to respond to the increasing demand for authentic and diverse video content for digital media. The initiative is led by AMV BBDO, London. This platform gives clients access to a global team of creatives, filmmakers, production companies, and influencers who handle BBDO’s quality standards.”There is an insatiable demand for video content” said Ian Pearman, CEO at AMV BBDO. “Flare Studio has been created to help our clients meet this exploding demand, and to demonstrate how BBDO can handle this increased volume, quickly, efficiently and with the highest level of creativity on a global scale. We call it curated crowdsourcing. It makes sense for AMV BBDO to serve as the pilot for the program given our strong track record in creating content and attracting best-in-class talent who are used to working in the discipline.” He added “We are thrilled that Flare Studio will be launching with Mars as our inaugural client partner.””This is a demonstration of our belief in uncommon collaboration both internally and externally with the goal to create the most relevant and impactful content for our brands” said Leonid Sudakov, Global CMO at Mars Petcare. “We are very pleased to be partnering with BBDO to contribute to a massive transformation of content production.”
