Teads chose the technology of Digital Element to integrate it to its innovative native advertising video format inRead. “Our products require reliable and trustworthy data origin. Variety and amount of clients from Digital Element endorse the integrity of its IP geolocalization data” said Bertrand Quesada, President of Teads. The technology from Digital Element that will integrate Teads to its inRead is NetAcuity Pulse, Digital Element’s IP geolocalization technology allows us to broaden and complement our product offer in a scalable manner, which increases our competitive advantage in the market even more” added Quesada. NetAcuity Pulse uses an IP localization information network obtained from mobile devices, thousands of millions of transactions for the localization of devices and the analysis of Internet routing infrastructures. This more accurate online localization method always preserves reliability, it is based on the location and connection of a user at a specific moment, regardless of the device. “We are delighted to be able to collaborate with Teads, a company that will surely change the rules of the game in the ad video market to improve contextual localization of its outstream video offer” said Charlie Johnson, VP of Digital Element, UK and Ireland.
