Beto Azout, cofundador de SoStereo
Beto Azout, cofounder of the music licensing SoStereo platform, spoke with PRODU about the platform’s functions and their efforts to facilitate the musical licensing process in the advertising industry and be able to reach consumers in a different and more creative way.SoStereo is an online platform which facilitates all the music licensing process and manages a broad catalogue of music, recording companies, artists, and publishers. “It is the perfect place for those who are interested to enter the platform and find the best music for their project”, assured Azout. “It is the use of music in an important way to attract objective consumers. Many agencies are seeking talent, good music, to be able to attract consumers and there are a great deal of opportunities in the market and that’s what we created SoStereo for, to “make all that talent known to the audiovisual sector in advertising agencies and TV chains”, he added.Azout participated on Thursday March 26th in the MIA Music Summit, event that gathers digital music experts, new enterprises and investors from around the world, in the aim to discuss the latest trends that are in the intersection between music and technology.”For us MIA Music Summit is an opportunity to introduce to relevant people in the musical industry how the SoStereo platform works and our action plan for the following six months”, he ended.
