Liodice: Este nuevo estudio pone de relieve la naturaleza esencial de la publicidad en la promoción de los negocios
Advertising contributed US$3.4 trillion to the U.S. GDP last year, a figure that accounts for 19% of the country’s entire economic output, according to data provided by a study commissioned by Association of National Advertisers (ANA) and The Advertising Coalition, in partnership with IHS Economics & Country Risk, which highlights some of the industry’s big economic benefits. “This new study underscores the essential nature of advertising in promoting both business and economic growth in this country. The very fact that this industry contributes nearly 20% to the nation’s GDP sends a powerful reminder to policymakers that advertising is an essential stimulus to the U.S. economy that should be promoted and not subjected to tax” Bob Liodice, President and CEO of ANA, said in a press release. The study analyzed in detail the advertising impact on U.S. GDP in relation with a recent tax proposal that will allow businesses to deduct 50% of their annual advertising spending. Advertising jobs reportedly made up 14%, or 20 million, of the 142 million jobs in the U.S. for 2014, according to the study. In the next few years, advertising spending rates are projected to grow 3.3% annually and will reach US$349 billion by 2019.
