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Brandon Berger will give clues on the future of digital advertising in the NAB Content and Communications World
Manuela Walfenzao| 23 de septiembre de 2015
Brandon Berger, CDO global de Ogilvy & Mather
In the framework of the NAB Content and Communications World (CCW) Conference, Brandon Berger, global CDO of Ogilvy & Mather, will be part of a workshop titled: Advertising Outlook: Trends in Content & Technology. CCW will take place November 11th and 12th in New York City.Berger is responsible for handling the digital capabilities of Ogilvy & Mather globally and is one of the few digital executives in the world. In his presentation, A View from 35,000 feet: How Technology is Transforming the Relationships Between Brands, Content and Advertising Across the Globe he will discuss new global advertising platforms and how these advances in technology enable brands and content owners to stay ahead.After Berger´s presentation, the workshop will include sessions from the Television Bureau of Advertising, Video Advertising Bureau and the Interactive Advertising Bureau on the latest trends in video advertising. Programmatic TV: Threat or Opportunity will be one of the topics to be discussed. Content and Creativity in a Cross Screen World will focus on how agencies and and marketers are implementing new and emerging platforms.”While our industry is amidst a golden age of programming theres a concurrent revolution underway in advertising and media technologies” said Chris Brown, NAB executive VP, Conventions and Business Operations. “CCW is proud to host Mr. Berger as he demonstrates how the newest innovations in digital and branding techniques will be instrumental in driving the industry forward.”
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