Burger King Cows de We Believers
Committed to the simple principle of doing what’s right, as one of the world’s largest and fastest growing quick service restaurants, Burger King will work to help address a core industry challenge: the environmental impact of beef.According to the United Nations’ Food and Agriculture Organization, livestock is responsible for approximately 14.5% of global greenhouse gas emissions. Cows release methane, a greenhouse gas that traps the sun’s heat and warms the planet, as a by-product of their digestion.To help tackle this environmental issue, the Burger King brand partnered with top scientists to develop and test a new diet for cows, which according to initial study results, reduces up to 33% per day, on average, of cows’ daily methane emissions during the last three to four months of their lives.The formula for this new diet is open source and fairly simple to implement. Preliminary tests suggest that adding 100 grams of lemongrass leaves to the cows’ daily veterinary prescribed diet during their last four months, helps them release less methane as they digest their food.”This initiative is part of our Restaurant Brands for Good framework. At Burger King, we believe that delicious, affordable, and convenient meals can also be sustainable,” said Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International. You can learn more about the Restaurant Brands for Good framework and get the details about this initiative’s findings on bk.com/sustainability.To test and develop the formula, the brand collaborated with globally renowned scientists, Octavio Castelan, Ph.D, Professor at the Autonomous University at the State of Mexico and Ermias Kebreab, Ph.D, Professor at the University of California, Davis throughout the process.
Moldy Whopper de Burguer King brilla con el Best of Show en The One Show 2020
We Believers se alza con tres Lápices para Burger King en los D&AD Awards 2020
