Cannes Lions, The International Festival of Creativity gave Samsung Electronics the 2016 Marketer of the Year award. In 2015 Samsung won 27 Lions and throughout the history of the festival, it has won 74 Lions with pieces from 17 countries around the world. “When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion” said Terry Savage, Chairman, Lions Festivals”This award exists to acknowledge brands that stand out for the quality of their communications, something that Samsung is constantly doing. They inspire innovative marketing of their products in multiple platforms and at the same time encourage and embrace their agencies to remain creative in the heart of their communications” added Savage.Samsung has recognized the impact its technology has in consumers’ lives and has changed its marketing approach to a more consumer-centered strategy that reveals how their products and technologies can make a significant change in their lives. This concept has been expressed in global campaigns such as: Oscar Selfie, Every Day is Day One and Safety Truck, which won a Titanium Lion in 2015.
Festival de Cannes Lions anuncia los ponentes de su edición 2016
ALMA finalista en The One Show por su pieza para Green Works de Clorox
