Carla Eboli of Dieste: 54% of Marketing specialists seeks to invest in PR actions to reinforce their digital campaign

For Carla Eboli, CMO at Dieste influencers are key for campaign development, but in the advertising environment there are other factors to consider. Eboli who chaired a panel about the importance of traditional PR actions, talked to PRODU about what these teams require to achieve an effective return of investment in digital campaigns and in the use of influencers by brands. “In these four days of Hispanicize we’ve been listening the undoubtable utility of using influencers for marketing campaigns, but is necessary for us to know that PR is an aspect that should not be left behind. 54% of marketing specialists seek to invest in PR actions to reinforce their digital campaign” he said. One of the conference’s panelist, Zandra Zuno Communication and PR Director for the Hispanic market at Golin said that “one strategy for social networks and influencers integrated to a PR strategy increases 50% the reach of the campaign” which translates in return of investment. Vivian Acosta, Social Networks Manager at Cricket Wireless said that PR actions facilitate accomplishing the brands marketing goals. The officers agree in asserting that Public Relations create and preserve a solid and respectable image of the brand, also it offers valuable information about the clients and consumers’ needs, and is in such way that any digital marketing strategy should be integrated.