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Casanova//McCann roared loudly at Cannes Lions on Wednesday, June 19, with three Lions for its Second Chances program for Donate Life California. The agency team celebrated the achievement on the French Riviera. “We’ve been working almost 15 months on this project and ever since we presented it the first time, we were sure it would make it to Cannes” said agency President and CEO Ingrid Otero-Smart about the idea of traffic cops giving drivers committing traffic violations a second chance without a fine if they have donated organs that give people a second chance at life. “We truly love it. Since we came up with the idea, we knew it was powerful. We knew the hardest part was to find a police department that would want to do it. We started out by contacting the LAPD and their answer was ‘no.’’ They said ‘no police department in the country would do that.’ Luckily there was,” added agency CCO Elias Weinstock. Casanova//McCann was the most awarded agency in 2018 with an idea for Coca-Cola in alliance with Fitzco. But the three Lions won in 2019 are of an indescribable importance. “I was super proud of our firstborn,” said Otero-Smart, “but I am now as proud or more of our second.” According to Creative Director Fernando Poblete, these awards are very important, but perhaps most important is the fact that “we have managed to get a lot of organ donors. The client is very happy; he says it is the best campaign they have done so far and for him to acknowledge it is like the cherry on the cake. We’ve now extended it to Canada and are going to keep looking for countries where it can be implemented so it keeps doing good for more and more people.”
