Alejandro Ortiz
During the first three days of the Cannes Lions Festival, Casanova // McCann won the first Lions in the agency’s history. It won a Silver Lion and a Bronze Lion in the Brand Experience & Activation category for Share a Coke 1,000 Name Celebration for Coca-Cola, plus two Silver Lions for Radio & Audio.
“Over the years we have made several shortlists at the festival, but the Lion always escaped us,” said Alejandro Ortiz, VP creative director of Casanova // McCann. “This year we finally made it, four for now and with several additional shortlists. We’re very happy and proud,” he said about the four metals that have been won for Share a Coke 1,000 Name Celebration for Coca-Cola.
Ortiz believes the campaign’s success is due to the groundbreaking creativity and perseverance of the entire team at Casanova // McCann and teamwork with Fitzco // McCann, with which they developed the creative work. “When we received the brief for a 30-second radio commercial, we asked them: ‘What if it’s more than a thousand unique radio spots?’ The effort was gigantic, non-traditional, using several platforms and media strategically, and now that work has been honored.”
As for the work the agency does for its clients to grow their brands, Casanova // McCann has done very well. “In recent years we have intensified our drive to develop ideas that not only work for the brands, but also break creative molds and excel in media,” he said.
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