Melgoza: Los usos de GIS son casi ilimitados
Aiming to enable instant insights from multicultural consumers, Geoscape announced the launch of their platform Geoscape Intelligence System (GIS), which offers thousands of new data attributes, and powerful new features that will yield actionable insights to help brands navigate complex and diverse growth opportunities.“With the latest release of GIS, we’ve designed a system that provides rapid, fresh and powerful insights within a software-as-a-service (SaaS) application suite. The use cases are nearly limitless, enabling marketers to take their programs to new heights.” said Cesar Melgoza, Founder, and CEO at Geoscape.The new system includes: the American Marketscape DataStream (AMDS) 2017, which provides current year population, household projections and CultureCoding® for multiple geographic levels – including updated ZIP Codes, postal carrier routes, DMAs and more.Some of the data from the AMDS 2017 include that: Hispanics contributed 61 percent of the population growth since 2010, and Asians 20%; and that due to differences in life stage, household size and earnings, Hispanic households will outspend white households by US$625,000 during their remaining lifetimes.
