Melgoza: En Geoscape todo el mundo tiene algo que aprender y algo para contribuir
Cesar Melgoza, CEO and founder of Geoscape, shared his take on the 10th New Mainstream Business Summit hosted by the research firm on March 11-13 at the Conrad Hotel in Miami.At Geoscape were very satisfied because this 10th edition dealt with some very key subjects like bicultural media, the digital revolution, the use and advantages of big data, among others, Melgoza commented to PRODU.The different panels explored such subjects as the digital revolution in advertising, Afro-American marketing, as well as Asian and Hispanic marketing in a discussion led by Alex Lopez Negrete.Another noteworthy subject for Melgoza was the panel on the digital revolution spurred by Google, Facebook and I-Behavior, which analyzed the investment decisions made by marketing departments to reach the Hispanic consumer. Marketers arent investing enough in digital platforms, and its very clear thats where the consumers are, Melgoza said.Also on the agenda were presentations of successful case histories by brands like Humana, Moneygram International and Wells Fargo Bank, as well as the opening address by Sol Trujillo, global CEO of Emeritus, US West, Orange and Telstra.This year was very educational and I want to invite everyone who couldnt attend this year to come to the next edition, since at Geoscape everyone has something to learn and also to contribute, he said.For an in-depth view of content in the panel discussions on the Hispanic market, visit the {Alex Lopez Negrete; http://www.geoscape.com/site/clients/GEO/user/0/images/summit2014hispanicpanel_alexlopez.pdf} presentation, the {Universal Pictures; http://www.geoscape.com/site/clients/GEO/user/0/images/summit2014_hispanicpanel_universal.pdf} presentation and the {Walmart; http://www.geoscape.com/site/clients/GEO/user/0/images/summit2014hispanicpanel_walmart.pdf} presentation.
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