T-Mobile interconectó a los fans de la música
Univision announced the roster of sponsors for the 29th annual edition of Premio Lo Nuestro a la Música Latina (PLN). This year’s music award partners include Chevrolet, Honda, KORBEL California Champagne, L’Oréal Paris, McDonald’s and Walmart, as well as presenting sponsor, T-Mobile, which will engage music fans across platforms for the 2017 mega telecast. “Whether it’s our award shows or reality programs, Univision has been successfully engaging music lovers through one of their strongest passion points across platforms. We’ve seen the numbers of that music passion come to life in how engaged they are tuning in, to how much they interact with Univision on social media” said Keith Turner, President of Advertising and Marketing at Univisión. “With Premio Lo Nuestro, we are once again putting our partners at the intersection of that interaction to connect with our incredibly engaged audience in a timely, culturally effective experience.”T-Mobile returns for the fifth year as presenting sponsor of Premio lo Nuestro a la Música Latina. “Premio Lo Nuestro and T-Mobile share more than just a marquee billing – we’re both known for larger than life performances” said Andrew Sherrard, Chief Marketing Officer at T-Mobile USA. “This year we’ve got a special gift for viewers. I don’t want to give away the surprise but let’s just say it’s the first in PLN history that you wouldn’t want to miss.”
