MERCADEO Versión en español
Church’s Chicken, Grey Goose, General Motors, Prudential and Toyota present at Hispanicize CMO Summit
Manuela Walfenzao| 9 de marzo de 2017
Mia Phillips, directora de Estrategia de Marca y Mercadeo Multicultural para Toyota
The most Senior Multicultural Marketing Executives from Church’s Chicken, Grey Goose, General Motors, Prudential and Toyota joined the roster of speakers for the one-day Hispanicize CMO Summit on April 3rd, according to the event organizers. Héctor Muñoz, CMO at Church’s Chicken; Niharika Shah, VP Head of Brand Marketing & Advertising at Prudential; Yann Marois, Global VP and CMO at Grey Goose, Bacardi Global Brands; Mia Phillips, Lead Brand, Multicultural & Crossline Marketing Strategy at Toyota, and Laura Hernandez-Romine, Director at Global Media, Branded Entertainment & Diversity Marketing at General Motors will be presenting case studies, talks and panels during the summit. The event also includes a Gen Z research session titled The Future Is Now: Cross-cultural Gen Z and How They Are Changing Multicultural Marketing, that will be co-presented by ThinkNow Research and Sensis. Additionally to the keynotes from Richard Edelman, President and CEO at Edelman, and NASA Virtual Reality Pioneer Evelyn Miralles, other summit speakers include: Richard Montanez, Director of Multicultural Sales and Marketing – North America at PepsiCo; Alfredo Rodríguez, VP of Marketing at DishLATINO; Ken Jones, VP Corporate Marketing at Carnival Corporation; Nydia Sahagun, SVP, Segment Marketing at Wells Fargo; Steve Barrett, Editorial Director at PRWeek; Melissa Proctor, CMO at Atlanta Hawks; Jonathan Guerín, Senior Public Relations Manager & Spokesman at United Airlines; Cid Wilson, President/CEO at Hispanic Association on Corporate Responsibility, among others.
Diario de Hoy
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