Mia Phillips, directora de Estrategia de Marca y Mercadeo Multicultural para Toyota
The most Senior Multicultural Marketing Executives from Church’s Chicken, Grey Goose, General Motors, Prudential and Toyota joined the roster of speakers for the one-day Hispanicize CMO Summit on April 3rd, according to the event organizers. Héctor Muñoz, CMO at Church’s Chicken; Niharika Shah, VP Head of Brand Marketing & Advertising at Prudential; Yann Marois, Global VP and CMO at Grey Goose, Bacardi Global Brands; Mia Phillips, Lead Brand, Multicultural & Crossline Marketing Strategy at Toyota, and Laura Hernandez-Romine, Director at Global Media, Branded Entertainment & Diversity Marketing at General Motors will be presenting case studies, talks and panels during the summit. The event also includes a Gen Z research session titled The Future Is Now: Cross-cultural Gen Z and How They Are Changing Multicultural Marketing, that will be co-presented by ThinkNow Research and Sensis. Additionally to the keynotes from Richard Edelman, President and CEO at Edelman, and NASA Virtual Reality Pioneer Evelyn Miralles, other summit speakers include: Richard Montanez, Director of Multicultural Sales and Marketing – North America at PepsiCo; Alfredo Rodríguez, VP of Marketing at DishLATINO; Ken Jones, VP Corporate Marketing at Carnival Corporation; Nydia Sahagun, SVP, Segment Marketing at Wells Fargo; Steve Barrett, Editorial Director at PRWeek; Melissa Proctor, CMO at Atlanta Hawks; Jonathan Guerín, Senior Public Relations Manager & Spokesman at United Airlines; Cid Wilson, President/CEO at Hispanic Association on Corporate Responsibility, among others.
Hispanicize 2017 y PRWeek anuncian la agenda del Hispanicize CMO Summit
Autoridades globales de VR y AR toman el centro del Hispanicize 2017
Claudia González Romo de Unicef será la chairman del Hispanicize CMO Summit
Hispanicize 2017 extiende las nominaciones para Mercadeo Digital de los Tecla Awards
Hispanicize 2017 revela su lista de voceros y el lanzamiento del área de video
José Díaz-Balart homenajeado con el premio Latinovator 2017 de Hispanicize
