Círculo Creativo abre inscripciones para los U.S.H. Idea Awards 2017
U.S. Hispanic Creative Circle has today announced that entries to the 6th U.S.H. Idea Awards are now open. Agencies will have until September 15th to submit creative pieces to the festival that will be held at The Colony Theatre in Miami Beach on Thursday, October 12th, 2017. The event celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies, targeting Hispanic consumers.“We are expecting one of the best U.S.H. Awards shows ever” says Ciro Sarmiento, President at Círculo Creativo and CCO at Dieste Inc. “Hispanic agencies are having an outstanding year regarding creativity, breaking award records in several different festivals. And I’m sure this will be reflected not only on the quality of the work but also on the number of submissions.”Círculo Creativo is launching a new category this year: Creative Data – celebrating the interplay of ideas and information – as the 17th award category. Entries in the Creative Data category must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. Also, several sub categories were updated to reflect the new reality of the industry. New subcategories will include 360° & Virtual Reality Videos and Augmented Reality, among others.Gustavo Lauría, Chairman at Círculo Creativo and Co-Founder at We Believers, added: “Our role as Círculo Creativo is to open our doors for everyone to participate, get inspired and collaborate to raise the creative bar every year. That’s why we invite top creative planners and the key professionals from production companies to join and be part of our jury once again.”
Ciro Sarmiento asume la presidencia del Círculo Creativo Hispano de EE UU
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