Sarmiento: Me fui con el sabor de una labor cumplida y el resultado y los frutos creo que se van a seguir recogiendo
PRODU interviewed Ciro Sarmiento about his joining Dieste as executive creative director. Ive been working here in Dallas since July 1 as executive creative director for all of Diestes accounts, and Im super excited about this challenge because its such a big one. I have great expectations and Im eager to tackle everything that comes my way Sarmiento said.About Sarmientos arrival, Dieste CEO Greg Knipp said that Ciro is someone Ive respected for a long time, a very talented guy. Were really enthusiastic about having him on board, and about him and Paco (Olavarrieta) forming the incredible creative team weve been aiming for.Sarmiento comes from Lapiz where he served as creative director for a year and a half, and in the four years before that was a member of the LatinWorks team where he launched his career in the Hispanic market. I worked in LatinWorks starting in 2008. I met a lot of people there, including Greg Knipp, with whom Ive always kept in contact. Then I went to Lapiz it was for a short but very rewarding time he said.Of his time in Lapiz, Sarmiento said that in all honesty, it was very satisfying. I ended my time there with incredible news from the Cannes Festival. I left with the feeling of a job well done, and theyll be gathering the fruits of my work until at least a year from now. I left many friends there, not to mention all those people.Everything in life goes in stages, and this was a step I wanted to take for some time, to be able to lead a bigger team and have a greater say in an agency, and I believe this is my chance and Im super happy he said.
