Kate Dwyer de Coca-Cola: Nos asociamos con OPI como una oportunidad de llegar a una audiencia que sigue las tendencias de la moda
Coca-Cola and nail polish brand OPI partnered to launch a nail polish line Coca-Cola by OPI, as a way to involve the largest soft drink brand with fashion and add new audiences to their products. “We are very excited to partner with OPI, a brand like Coca-Cola exudes optimism. It gives us another opportunity to engage with a large audience that follows fashion trends and to continue building our brands,” Kate Dwyer, director of global licensing group of Coca-Cola, said.The launch includes nine nail polishes of limited edition inspired by some of the most recognized brands of Coca-Cola, with shades and hues representing everything from classic red to metallic silver, black cherry, cream and mild pink and bright and dark purple.”Both OPI and Coca-Cola give consumers true happiness in a bottle, looking for iconic products of the highest quality. The nine tones of this collection not only represent the best products of the brand, but also represent the styles of women who enjoy them,” Suzi Weiss-Fischmann, co-founder and VP executive of OPI, added.
Coca-Cola invertirá en México más de US$8,200 millones en seis años
Coca-Cola trae a México la campaña Comparte una Coca-Cola con .
