CocaCola & Beloved Local US Pizzerias
Order Up! Today, Coca-Cola announces it has teamed up with beloved local pizzerias across the United States to launch Toss In, Take Out – a traveling restaurant takeover to serve up delicious slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle.This fall, Coca-Cola Trademark brands (Coke, Diet Coke, Coke Zero Sugar, Coca-Cola Flavors) in 20-oz bottles made from 100% recycled plastic* (*excluding cap and label) are expanding their availability to new markets, rolling out across Chicago, Atlanta and the Pacific Northwest. Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles* through takeovers of your favorite pizza spots in New York City, Atlanta and Chicago.New Yorkers can forget their wallet for a day and savor a slice of pizza at the famous Bleecker Street Pizza on Oct. 24 as the first restaurant takeover stop! Coke will then head to Goodfellas Pizza & Wings in Atlanta on Nov. 2, and Lou Malnati’sPizzeria in Chicago on Nov. 7. Consumers who bring in any empty plastic beverage bottle to recycle (including non-Coke products) will have the opportunity to use it as currency to receive their hometown’s pizza and a cold 20-oz Coke beverage served in a 100% recycled plastic bottle*. “Legendary Chicago Deep Dish and Coke are a perfect pairing at Lou Malnati’s, and we’re thrilled to partner with Coca-Cola on this recycling program,” said Marc Malnati, Owner, Lou Malnati’s Pizzeria. “We will soon offer their 20-oz bottles made from 100% recycled plastic* at all our locations in Chicagoland. Bring any recyclable plastic bottle into our West Loop restaurant at 1259 West Randolph Street on Tuesday, November 7th, and we’ll buy you a slice and a 20-oz bottle of Coke to celebrate!”
