The production company, Concreto Films, led by Juan Taratuto and the Partners and Executive Producers, Geo Orellana and Dolores Llosas, is pleased to announce that Juan “Fronti” Frontini is a new Director that joins their team. Tuesday October 25th they officially announced his entry.Frontini started his career as a creative, and has more than 20 years of experience in advertising and television. His work has been awarded in the most important festivals around the world, including One Show, Cannes and Clio. He was also jury in One Show, in the Art Director’s Club in New York, and in the most prestigious festivals in Latin America. He was Creative Director at the MTV World Design Studio and in 2014 decided to devote himself solely to directing”.As a filmmaker, Fronti has a very versatile reel, and he handles several genres. Comedy is easy for him, but he also deals with drama and car spots very well. The brands he has worked with include Volkswagen, Ford, Topper, MTV, Sadia, among others. Concreto Films is based in Buenos Aires, Argentina and has representation in international markets, like the U.S., Mexico, Chile, Spain, and Panamá. Fabio Cimmarusti is in charge of the production company’s international department. Its roster of Directors continues to grow and has a diverse sample of visual styles, strengths with acting Directors, and above all, great story narrarators.”