La campaña busca crear consciencia sobre la humanización de los hospitales infantiles
Production house Concreto Films, based in Buenos Aires, developed in Spain with McCann Madrid the most recent video of the campaign for Fundación Curarte. The goal of this organization is offering a better life quality for hospitalized children by humanizing health-care environments, promoting games, creativity and art. The {spot;www.produ.com/publicidad/videos/index.html?Noti=10311} revolves around the children imagination and vividness, and was directed by Ramsés Albiñana. The videos title is Asómate a curarte (Get closer to healing) and it features two kids’ experience: one hospitalized and other at home, both build a friendship by playing through a window. The moving final scene calls for making health-care spaces more similar to children and their interests. The Creative General Director in charge of the project was Mónica Moro; Raquel Martínez and Jon Lavin were responsible for the executive creative direction; the Creative Directors were Antonio de Federico and Héctor Losa; Mercedes García Parreño, Agency Producer; Ramsés Albiñana, Direction and Production; Kepa Vizcay, Concreto Films Producer; and post production was in the hands of Jacarandá, and music by Gerardo Carreras.
