Conill Commercial Born To Lend A Hand Kicks Off During Telemundo’s Super Bowl Coverage

Sports fans enjoying the Super Bowl on Telemundo were further entertained at the start of the halftime show with Toyota’s 60-second commercial Born to Lend a Hand, which presented the automaker’s entirely new Tundra pickup truck in a spot created by Conill Advertising and directed by Nicolai Fuglsig. Meanwhile the online spots There and Family Business respectively highlighted the panoramic moonroof of the all-new Tundra and its superior towing capacity. Integrated campaignThe Born For This campaign selling the all-new Tundra marks the biggest Toyota project to date in the United States, given that this third-generation vehicle is aimed at taking its success in the large truck segment to an important new level. “The campaign shows the unstoppable independence of the all-new Tundra,” said Lisa Materazzo, group VP of Toyota Marketing, Toyota Motor North America. “Born For This celebrates our more capable, reliable and advanced pickup truck – just what our clients have been waiting for – and what the totally new Tundra was designed to bring them.” The automaker’s team of ad agencies includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, plus ZenithMedia, which handles the television and outdoor media buys.