Las gráficas de Crest muestran cómo la historia cambia por completo al agregarle una sonrisa
The Hispanic agency Conill conceptualized a simple and powerful graphic campaign for the brand Crest. The images show two versions of the same text message. In one there is just a text, and in the other we see the same sentence and a happy face emoticon. The story changes altogether just by adding the smile. The campaign will be judged by the jury of Cannes Lions 2015 and was made by: Javier Campopiano, SVP and CCO; Hernan Cerdeiro and Diego Yurkievich, VPs and Executive Creative Directors; Tomás Almuna, Cristian Costa, Juan Cruz Vassallo and Hernán Pettinaroli, Associate Creative Directors; Tomás Almuna and Ricardo Chuecos, copywriters; Cristian Costa and Mauricio Mutis, Art Directors; Rodrigo Vargas, VP and Integrated Production Director; Katia Quiñones, Project Management; Jasper Nelissen, VP and General Director general; Beatriz Del Amo, VP and Client Services Director; Julia Estacio, Accounts Director; Lyanne Pardo, Accounts Supervisor; Juan Pablo García, Social Networks Supervisor; Tom Lanktree, VP and Director of Strategic Development and William Formeca, Group Director of Strategic Communications. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad.
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