MERCADEO Versión en español
Conill shows the power of a White smile for Crest
Manuela Walfenzao| 18 de junio de 2015
Los comerciales de Crest juegan con las palabras y demuestran el poder de una sonrisa
Conill, the US Hispanic agency, made a campaign to promote the product Crest 3D White Whitestrips. The concept they handle in the audiovisual pieces suggests that with a White smile it is possible to achieve anything.The campaign has two commercials, Office and Nightclub. In the first one, there is an employee speaking with his boss. The employee leaves the conversation discouraged and then there is a message that says, Obviously he wasn´t going to get the raise. In the second commercial there is a man who wants to ask a girl for her phone number, and the same thing happens. It all changes when he smiles.The campaign will compete in Cannes Lions 2015 and was made by: Javier Campopiano, SVP and CCO; Hernán Cerdeiro and Diego Yurkievich, VPs and Executive Creative Directors; Juan Cruz Vassallo, Associate Creative Director and Copywriter; Hernan Pettinaroli, Associate Creative Director and Art Director; Rodrigo Vargas, VP and Associate Production Director; Allan Rivera, Producer; Jasper Nelissen, VP and Manager; Beatriz Del Amo, VP and Client Services Director; Julia Estacio, Accounts Director and Andy Nelson, VP and Social Media Director. The videos were made with Letca Films, Jorge Colón directed and Personal Music was in charge of setting the musical background, Alexis Estiz wrote the music. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us on @PRODUPublicidad.
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