Corona Extra y Universal Music Latin Entertainment premian a sus fanáticos
Corona Extra joins Universal Music Latin Entertainment, or UMLE, in bringing an unforgettable musical experience to Latinos. Fans who take part in the Corona Beer program Celebra Nuestra Musica (Celebrate Our Music) to enjoy the music of famous artists could win some great prizes.John Alvarado, senior director of brand marketing for Crown Imports, the exclusive importer of Corona Extra in the United States, said “the lust for life among our Latino consumers is matched only by their deep-rooted music passion, and this summer Corona Extra will celebrate that sentiment by delivering its most rewarding music program”. For his part, Gustavo Lopez, executive VP of brand partnerships and digital at Universal Music Latin Entertainment, said “we pride ourselves on providing fans with the most exciting experiences in music, and our relationship with Corona will provide that in multiple ways this summer” as we engage fans in an entirely new way by bringing the diverse sounds of Latin music to life with the Celebra Nuestra Musica program.Until July 31, Latin music fans over age 21 can visit Corona Latino and choose on the Corona Rockola from among 350,000 songs that can be downloaded free, and with that they get the chance to win the weeks prizes that include autographed guitars, concert tickets and CDs. They can also win the grand prize of a VIP trip to UMLEs most fantastic night of Latin music, Noche de Estrellas en Las Vegas (Night of Stars in Las Vegas).
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