In & Out Productions director, Daniel Azancot worked with the Hispanic agency Orci in the last {Honda & Acura;www.produ.com/publicidad/videos/index.html?Noti=10050} ad to promote the RDX 2016. The spot was such a success in the Hispanic market that it went to the US general market. “I believe these things happen when there is a great connection between all of those involved in the project” he said to PRODU. This was the first spot filmed by Anzacot with Orcí and Honda. “We all were aware of the challenge and things flowed naturally” he said. “Juan José Quintana was very clear about what he wanted and in that way conveyed it to me. Working with him is a real a pleasure. The whole team got fully involved, including our client Gina Jorge, Multicultural Marketing director at Honda.” Azancot said that his second experience with Orci filming the launch of the new Honda Pilot- was also gratifying. “Allan Pérez and Juan José Quintana are committed to improve Hispanic market creativity and thats why Im sure that theyre going to do very well.” Even though he has been filming many cars ads, he doesnt like labels because it limits him as a director. “I enjoy telling stories, coaching actors, following the best staging for each project and working hand-in-hand with the creative team in order to maximize the spot idea.”
