MERCADEO

Daniel Correa from alma DDB: This year we aimed for a more emotional message with Bullets Against Ballots and it was more powerful

Josefina Blanco| 3 de agosto de 2023

Daniel Correa de Alma

Daniel Correa, creative director at alma DDB, talked about the successful Change The Ref campaign, Bullets Against Ballots , which in its new version Survivors (survivors) won a silver Cannes Lions in the Print & Publishing category; two of bronzes, one in Industry Craft for the three pieces that make up the proposal, and one in Outdoors. The initiative, as its name indicates: ‘votes against bullets’, aims to denounce the constant shootings that occur in the US with the purpose of motivating voters to support stricter gun control laws in the country. . Carrera explained that the intention of the campaign is to teach people to vote more consciously. “And for this to be possible, you have to vote for political candidates who also want to change the laws,” he said. “The angle is that if we want to change something, have stronger laws, we have to change the politicians, so this campaign comes with this premise, to encourage people to vote for candidates who want to do this. What we did was expose these candidates who oppose tougher gun laws,” he added. The first version of Bullets Against Ballots was released in 2021 and featured bullet holes left at shooting locations thanks to significant investigative work with the police. “These photos were also impressive, because you put a voice in that place,” said Correa. “This year we went a little more on the emotional side, but also more impressive because I think seeing these wounds is very powerful,” said Correa. “We talked to the survivors about what they felt when it happened, the drama, the fear. And I think this touches people too.” The Survivors version exposes the bodies of victims of attacks and on top of those wounds voting cells were placed marking the names of politicians who do not support the stricter gun control laws. “That’s where the concept of ‘your vote can become a bullet’ or ‘ your ballot can become a bullet ‘ comes from. Then your vote can be transformed into a bullet, because if you are voting for a candidate who does not want these stricter laws, more shootings may occur and more of these images will be seen,” Correa explained. For Correa, the powerful thing about this campaign is the visual part. “One knows that the shootings are happening a lot, but when you see the people who survived and the marks that these attacks leave on their bodies, this generates something inside you. And I think this is the most impressive thing about this campaign, it makes it real and the print , when you have a visual and it’s 100% real”. Correa highlighted the close and friendly relationship they have with the founder of Change The Ref and his wife, Manuel and Patricia Oliver, who lost their son Joaquín in a shooting at a high school in Parkland, Florida, in 2018. “Manuel is a creative, makes murals. So we always sit down and talk about everything, brainstorm and put it together. He is very responsive, trusts us 100% and motivates me a lot. (…) The passion and the purpose that it has touched me a lot, to the point that today I have this as my purpose as well”. “Obviously, he [Manuel] understands a lot of the spirit of what Change the REF wants to do, and we understand it too, so there is no frustration, we are the agency and the client making an objective” he highlighted.

Diario de Hoy

viernes, 22 de noviembre de 2024

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Premios PRODU reunió, homenajeó y celebró a la industria audiovisual iberoamericana en MIP Cancun

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PREMIOS PRODU DE LA INDUSTRIA 2024

• Laura Fernández Espeso de Mediapro: Cumplimos 30 años y PRODU 35, espero que este viaje continúe muchos años más

• Nagidmy Márquez, premio Convergencia Digital: Es una gran valoración de lo que estamos haciendo por la comunidad hispana y latinoamericana

• Doris Vogelmann, Pilar de la Industria: Te dan ganas de seguir trabajando y demostrando que el cielo es el límite

• Georgina Terán, Pilar de la Industria: Desde el inicio de EFD hemos apoyado a los creadores en sus sueños

• Leonardo Aranguibel, Pilar de la Industria: Este premio le pertenece a toda la gente con la que trabajo porque todo se hace en equipo

• Michelle Alexander, Pilar de la Industria: Es un reconocimiento muy importante para la producción audiovisual del Perú

• Miguel Smirnoff, Pilar de la Industria: Le hemos servido a otra gente para tomar decisiones afortunadas

• Roxana Rotundo, Pilar de la Industria: Es un reconocimiento a los que tenemos empresas propias y seguimos en estos mercados

• Teresa Fernández Valdés, Pilar de la Industria: Esto demuestra que con mi carrera he podido sumar un granito de arena

• Serie Griselda ganó el Gran Premio de Ficción de Premios PRODU

• El reality La casa de los famosos México ganó el Gran Premio de Entretenimiento en Premios PRODU

• Ríchard Izarra recibió reconocimiento de WAWA por los 35 años de PRODU y su apoyo constante a las mujeres y a la industria

• Valeria Marín y Julián Gil: Ser parte de los 35 años de PRODU y estar en esta premiación es muy especial

• Anouk Aarón de WBD: Cris Miró: Ella es una historia que trasciende fronteras y enciende conversaciones

• En los Premios PRODU de la Industria se premió a la sostenibilidad

• Galería Premios PRODU de la Industria 2024

Fiesta PRODU 35 años de Intermedya

Fiesta de los 35 años de PRODU patrocinada por Inter Medya fue una noche inolvidable en MIP Cancun 2024

Regina Marcilio e Isadora Filpi de Globo

Globo presentó su serie Manía de ti a los asistentes a MIP Cancun

Roxana Rotundo en el screening de VIP 2000 TV en MIP Cancun: Vendimos Valentina, mi amor especial a Panamá y Perú

Paulo Koelle de Prime Video: Queremos que LatAm esté al nivel del resto del mundo en cuanto a producción original

Marcas como nuevas aliadas de la industria audiovisual

Luis Morales, jefe de desarrollo de Televisión México de la productora Fábula

Luis Morales de Fabula: Latinoamérica es una región que se reinventa sobre sus crisis

Lucas Soussumi de Brazilian Content: Es la primera vez que venimos a MIP Cancun con una delegación tan grande

Kathy Sánchez de Non Stop: Estamos buscando historias impactantes y disruptivas y ofreciendo servicios de posproducción

Yolanda Benet, presidenta de Wide Angle Productions Group

Wide Angle Productions Group lleva la serie de bienestar holístico Reconecta a MIP Cancun 2024

Denice Cobayassi de Made In Spanish: Incursionamos en el doblaje de videojuegos con cinco proyectos para 2025

PERSONAJE DE LA SEMANA

Laura Fernández Espeso, CEO de The Mediapro Studio

Laura Fernández Espeso tiene más de 20 años de trayectoria
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PREMIOS PRODU DE LA INDUSTRIA 2024
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La profesional del audiovisual Georgina Terán, fundadora de EFD, fue reconocida con un Premio PRODU como uno de los Pilares de la Industria durante la ceremonia en MIP Cancun.

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Marie Leguizamo, directora para México & US Hispanic de Banijay, recibió el galardón
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