1 + 1 = 3 ofrece una perspectiva única de la vida hispana en EE UU
The multicultural agency Dieste recently launched its first book, titled: 1+1=3 Changing the equation with the booming Hispanic Market.The publication offers a unique perspective Hispanic life in the US, sharing Dieste’s knowledge in the field of the multicultural market. Likewise, it devotes several chapters to discard myths, highlighting that a great deal of what is believed about the Hispanic culture in the US is not true. The agency assures that many North American companies allow themselves to be trapped by these misunderstandings, which may lead to costly mistakes. The chapters contribute with ideas and advice about how to free the capabilities of the Hispanic market and avoid adversity.”In this world of dangers and worries, there is an undeniable tendency that should inspire trust and hope in the Americans: the rise of a young and promising multicultural majority in the US. Dieste has strictly captured the economic, cultural and intellectual trends that point out that the best days are yet to come”, said Henry Cisneros, founder and president of Cityview on the publication.”As our first book, 1+1=3 is a testament to Dieste’s motto: provoke action. This is what we live daily and what inspired us to achieve this content we hope may inspire to reinvent the multicultural market” said Dieste’s team.1+1=3 may be purchased through Amazon, ibook, and Google play.
Dieste fue reconocido con un oro en la categoría Social de los IAB Mixx Awards 2014
Dieste y Zubi Advertising figuraron en el shortlist de los premios IAB Mixx 2014
