Infographic a cargo de Jesús Acosta, director sénior de Arte
By 2020, the buying power of Hispanics will be US$1.8 trillion, followed by US$1.4 trillion of African American, US$1.1 trillion Asian, and US$1.0 trillion LGBT, according to Dieste’s Multicultural Bite-Sized Brainfood, that puts together statistics of the multicultural consumer. Dannely Flores-Kramer, Planning Director at the agency, said in a post at Provoke Weekly that this data “provides a wealth of insights showing just how diverse the U.S. population is today.” Multicultural segments are at least 10 years younger than the white non-Hispanic population, according to Dieste’s stats. “Taken together, Hispanic, African American, Asian and LGBT comprise over 40% of the population. And that’s not taking into account mixed races or Native American, which accounts for at least another 10%, thus, making minorities a majority.” Regarding DMA (Designated Market Area) data, Los Angeles is the most multicultural diverse city of the U.S. accounting for 5.98 million (45.1%) of Hispanics, 1.88 million (14.7%) of Asians, 0.91 million (7.1%) of African Americans and 0.66 million (4.6%) of LGBTs. New York is second, with 4.78 million of Hispanics, 3.37 million of African American, and 1.88 million Asians living there. For Dieste from food to fashion, politics and beyond, American culture has always absorbed and reinvented elements from other cultures, rebooting our lives to be more robust and inclusive. “Today’s more multicultural society is not only adding new spice to what we eat, but also richness to how we think about ourselves, and our country.”
