La encuesta reveló que el 70 por ciento de las participantes consideran sus blogs como sus propios negocios
DiMe Media (previously Latina Mom Bloggers), iBlog Magazine and BodenPR, last week made known the results of their annual national survey on trends regarding female bloggers and influential people among Latin women. The results presented in Hispanicize 2015, identify the commercial ambitions, tendencies, use of social media platforms and content production among women bloggers and influential professionals who seek to increase their businesses and audiences.”The social media landscape and the increasing number of online influential Latins is constantly evolving”, said Cristy Clavijo-Kish, from DiMe Media. “The purpose of this survey is to take the pulse of this unique space, understand it and prepare these content creators so they will succeed”.The survey, which ended in March, revealed that 70 per cent of the participants considered their blogs their own businesses; while 41 per cent are responsible for all the aspects of the production and amplification of the blog, such as content creation, post-publishing and broadcast in social media.”Latin female bloggers and influencers are the voice of the new multicultural American nation. The survey continues to highlight the influence they show in all consumer segments. It is crucial that we continue to invest in helping them give more dimension to that voice and their businesses as creators of content”, added Natalie Boden from BodenPR.The most popular topics for Latin female bloggers vary among raising advice, lifestyle as well as beauty, traveling and food.
