Doritos de PepsiCo lanza la convocatoria para la edición 2014 de su concurso mundial Crash the Super Bowl
PepsiCo, through its brand Doritos, makes the call again to participate in theCrash the Super Bowl contest, where consumers must make a TV spot, where the winner could win $ 1 million and see their ad in this event sports that will take place next February, 1st and the opportunity to work at Universal Pictures.This is the second time in the history of the competition that participant countries are invited to enter the competition. The winning ad will also be seen in the respective markets of each creator and after the transmission of the game. The jury is formed by executives of Doritos and advertising professionals and film director Elizabeth Banks, who will choose ten finalist ads, two of them will be the winners (one for global voting through Internet and another will be chosen by the brand).For Lorraine Chow, president of the Global Snacks Division for PepsiCo, “the contest has a great legacy of participation by the fans of the brand in the USA, which is delighted to bring this renowned competition to international markets. The opportunity that we offer has raised expectations again for fans who want to create an ad for Doritos.”The contest has registered over 27,000 entries and 5,400 records from 30 countries. Registration for this year will be open from September, 12th until November, 9th.
