Doug Ray, CEO y presidente global de Carat
Attentive to online privacy, ambitious, lifestyle-aware, digital extroverts spreading trends and experiences, are some of the Millennials traits, according to Carats study. Carat’s CEO and Global President, Doug Ray explained that the study demystifies the Millennials stereotype of hyper-connected optimistic digital extroverts. According to the CEO, that problem might lie in the rush to amass behavioral data on Millennials, focusing on cookie-level data that expires and doesn’t tell you about the person’s identity or mobile use. If someone goes to vogue.com four times in a given period, does that make them a trendsetter?” Ray asked. “You’ll never arrive to that conclusion, unless you ask them about their friends, lives and so on.” The Carats research was based on 14,000 Millennials between 15-to-34 years old.
