MERCADEO Versión en español
Elías Weinstock from Casanova Pendrill: When we think about an idea we don´t think about a Total Market, but about a Total Person
29 de abril de 2015
Elías Weinstock, VP ejecutivo y CCO de Casanova Pendrill
In the framework of the annual AHAA conference, Elías Weinstock, executive VP and CCO at Casanova Pendrill, told PRODU about the growth they have been experiencing. “In the last months we have incorporated at least five people and these incorporations have occurred not only in California, but also in New York the office has grown and now, for the first time we have a creative team, because in the past we had media people and accounts in Detroit, but the good thing is that our communication is excellent, as if we were all in one same office.He spoke particularly about the case of Detroit, where the expansión is due to the fact that they already handle a couple of important accounts like General Motors and Aldi, the supermarket chain. “We also handle new accounts in New York, linked to the pharmaceutical sector, which has become an important division.”For Elías Weinstock, Total Market has had a major change in the market, due to the way young Hispanics have joined it, among other things. It is not only about doing advertising in Spanish, but about achieving relevant things for them. “When we think about an idea, we don´t think about Total Market, we think about what I call Total Person”, he said.
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