MERCADEO English version
Emi Egal de Teads: The Entire Ecosystem Is Shifting Towards Building Creatives Using Technology
Liz Unamo| 22 de junio de 2017
Emi Egal de Teads: The Entire Ecosystem Is Shifting Towards Building Creatives Using Technology
As part of an essentially technology company, Emi Gal, CEO Teads Studio is pleased about the 2017 Cannes Lions International Festival of Creativity, because the focus has been on technology, on data, the on AI, in order to create better ads. In fact, “if you look at many of the campaigns that won a Cannes’ Lion this year they are on VR, they’re on AI, they’re on chatbox” he said.
“We’re really happy to see that the entire ecosystem is kind of shifting towards building creatives using data, using AI, using technology” he concluded.
