Gal señala que su intención es ser socios de todas las agencias creativas
Artificial intelligence (AI) will be the main driver of change next year, according to Emi Gal CEO at Teads Studio and CMO at Teads.“We are highly focused on self-assembled ads, so we’re betting heavy on AI, not just for targeting but also for dynamic creativity and for analytics that predict campaign results” he said.An attempt is being made with AI to replicate the psychological experience of going shopping. “It’s like when somebody goes to a store and a salesperson says, ‘Hi, how can I help you?’ We want exactly that experience digitized but it isn’t happening yet.”Nonetheless, he believes a world is coming where “90 percent of human activities will be carried out through AI, so we’re very excited about investing in that future.”Gal said that Teads is an outstream video advertising provider that builds technology for its clients in order to help them get optimum results.
Emi Gal de Teads: 93% de CMO ha ajustado su estrategia digital por tema de seguridad de marca
