Emma Williams 1
MediaMath enjoyed their 6th successful year in Cannes, partnering with IBM, Oracle and McKinsey to deliver a robust content and entertainment program for brand marketers, our strategic clients and partners. “We enjoyed talking about our Consumer First initiative and how MediaMath is empowering marketers to ‘make marketing that everyone loves’ via a complete digital advertising solution supported by enriched identity, augmented intelligence and next generation supply. Our highlights were discussing how AI is transforming the customer experience” said Emma Williams, VP Global Marketing, MediaMath. Blockchain was the work on everyone’s lips throughout the week and MediaMath addressed its work with Underscore CLT which has set out to develop a new, foundational technology for digital marketing based on cryptographic ledger technology (aka blockchain). In fact, Underscore CLT president and founder, Isaac Lidsky spoke on an IBM panel The Future of Blockchain whilst in Cannes.
