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Encanto Pops and Richards/Lerma Celebrate The Solar Eclipse in Dallas
Manuela Walfenzao| 18 de agosto de 2017
Lucho Sánchez, Carlos Castro y Rodrigo Maycotte, responsables de #EclipsePop
Encanto Pops is celebrating the eclipse on Monday, August 21 with an event to watch it in Dallas. Together with Richards/Lerma, they created this visualization party, where they will offer the first 100 attendees a mango-passion fruit popsicle covered with dark chocolate. The popsicle comes with a special wrapping that turns into a visor to watch the eclipse safely. The product itself is unique because it is thought to reflect that in Dallas the eclipse will not be total, but 75%, that is why the popsicle is covered with chocolate in the same proportion. “At the agency long ago we set forth to think of ideas for this event that will not come again in a very long time. At the end, we reviewed all the proposals for our clients and evaluated them not only in terms of creativity but also relevance for the brand. We liked #EclipsePop because it includes the development of the product, as well as the packaging and digital and social communication” explained the agency creatives. “Besides, there is nothing better than a popsicle to enjoy the solar eclipse in the Texas heat! That is why the idea is something natural for Encanto Pops”. Richards/Lerma has been close to Encanto Pops from the first day. “Diana Díaz and her family believe in creativity to differentiate from the competition. Our team developed the image of the brand and the launching campaigns. We are very happy and proud of the growth they have experienced in such a short time. We feel part of the family and additionally, like to be partnered with the best popsicles in the city” they added. The team behind the campaign is integrated by Pete Lerma, Director and founder; Aldo Quevedo, General Creative Director; Rodrigo Maycotte, Creative Director; Lucho Sánchez and Ken Cao, Art Directors; Carlos Castro and Sam Malone, copywriters; Paolo Linares, Producer; Val De Fex, Brand Leader; Pancho Cárdenas, Digital Director and Rafa Richards and Joel Villarini, Social Strategists.
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